Category: Foxwoods Brand Development

I first went there as a 20 year old coming home from college, and my parents would take us there for a steak. Then 15 years later we pitched this business and got a chance to infuse a whole new brand identity on it. This opportunity opened my eyes to the power of the hospitality world. The power of all the owned media within the immense square footage. And the fact that you should not go back to the tables once you’ve gone up to your room.

Foxwoods | Baseball Roulette

The power of a strong ownable visual vocabulary. We were tasked with creating some promotional Broadcast work that could be flighted over the summer to drive business. We launched a new campaign in January and the iconography and tone translated beautifully into retail driven broadcast that did not diminish the brands newly found patina.

Foxwoods | Summer | Slots

Slots drive the business at Foxwoods, why not use that as the device to drive a summer promotion. We were tasked with creating some promotional Broadcast work that could be flighted over the summer to drive business. We launched a new campaign in January and the iconography and tone translated beautifully into retail driven broadcast that did not diminish the brands newly found patina.

Foxwoods | Cast | Martin Aamund

Director’s Cut

Foxwoods Director’s Cut from Chris Brady on Vimeo.

Take a Danish director, a new voice for a tired brand, and a simple graphic component that is inherently tied into the soul of gaming and you get this. A suite of work that showcases experiences rather than tired old property shots.  We were out to showcase what can happen at Foxwoods and that’s just what we did.  With the help of Lost Planet and Max we found a unique way to deal with titles and freeze frames that made these spots ownable and developed a suite of 3 spots.

The :30

Foxwoods Cast 30 from Chris Brady on Vimeo.