Resort To Anything | Anthem | Online Video

2:30 Resort To Anything

Foxwoods: Resort To Anything (2:30 Anthem) from Max Esposito on Vimeo.

Client: Foxwoods Resort Casino
Agency: Mullen
Creative Directors: Chris Brady, Ronan Doyle
Art Director: Joe Scalo
Copywriter: Kelly McAuley
Producer: Ken Kingdon
Director/Editor: Max Esposito
DP: Ben Eckstein
Assistant Camera/Sound: Michael Flanagan
Colorist: Rob Bessette; Finish Post
Audio Mix/Record: Brian Heidebrecht; Soundtrack Boston
Voice Talent: Ronan Doyle
Music: Music Beyond
Still Photographer: Kristyn Ulanday
Photographer’s Assistant: Billie Wiess

Resort To Anything | Resort Sales Video

:30 Resort To Anything

Foxwoods RTA 30INT vFinal from Max Esposito on Vimeo.

:30 Chefs

Foxwoods RTA Chef vFinal from Max Esposito on Vimeo.

 

Client: Foxwoods Resort Casino
Agency: Mullen
Creative Directors: Chris Brady, Ronan Doyle
Art Director: Joe Scalo
Copywriter: Kelly McAuley
Producer: Ken Kingdon
Director/Editor: Max Esposito
DP: Ben Eckstein
Assistant Camera/Sound: Michael Flanagan
Colorist: Rob Bessette; Finish Post
Audio Mix/Record: Brian Heidebrecht; Soundtrack Boston
Voice Talent: Ronan Doyle
Music: Music Beyond
Still Photographer: Kristyn Ulanday
Photographer’s Assistant: Billie Wiess

Foxwoods | Baseball Roulette

The power of a strong ownable visual vocabulary. We were tasked with creating some promotional Broadcast work that could be flighted over the summer to drive business. We launched a new campaign in January and the iconography and tone translated beautifully into retail driven broadcast that did not diminish the brands newly found patina.

Foxwoods | Summer | Slots

Slots drive the business at Foxwoods, why not use that as the device to drive a summer promotion. We were tasked with creating some promotional Broadcast work that could be flighted over the summer to drive business. We launched a new campaign in January and the iconography and tone translated beautifully into retail driven broadcast that did not diminish the brands newly found patina.

Foxwoods | Cast | Martin Aamund

Director’s Cut

Foxwoods Director’s Cut from Chris Brady on Vimeo.

Take a Danish director, a new voice for a tired brand, and a simple graphic component that is inherently tied into the soul of gaming and you get this. A suite of work that showcases experiences rather than tired old property shots.  We were out to showcase what can happen at Foxwoods and that’s just what we did.  With the help of Lost Planet and Max we found a unique way to deal with titles and freeze frames that made these spots ownable and developed a suite of 3 spots.

The :30

Foxwoods Cast 30 from Chris Brady on Vimeo.

Foxwoods | Royalty

ROYALTY 30 from Chris Brady on Vimeo.

You need to know the audience and cater to them.  The truth is that the people with money are the ones whose kids have left the nest.  In this spot we reveal an evenings adventure of a couple.  Utilizing splitscreen we see them arrive together and then adventure throughout the resort with their own agenda and then reunite in a beautifully orchestrated shot at the tail end of the spot where the screens become one and we follow them to an evening rendezvous.