Adidas | Light You Up | DC | Facebook + Twitter Activation

The projections continue.  We continued to make these name density sculptures with fans names of products and athletes. Our latest projection occured in Washington D.C. on the side of the Newseum, actually projecting on the freedom tablet.  It was a celebration of RG3 the Redskins New QB.  We lit up our fans and empowered them to be part of the projection live.  Using twitter, fans were able to use the hashtag #lightyouupdc to see their tweets in lights.  From the roof of the building i witnessed the magic of technology first hand, a family was sitting on steps across the street, all of a sudden they started cheering as their tweet displayed it’s the small moments like that, that make you realize how truly awesome our jobs are.